The poster for 'Superman Returns' is quite simple but still says a lot. The clenched fist that Superman is holding shows that he is powerful and ready for whatever he has to face. The background shows that danger could be coming, as it looks like the waves are coming towards the city, this could suggest that Superman will have to save the city in some way. The colours are mainly blue, red and gold/yellow, the yellow and red colours are the colour of the Superman logo, so we immediately know what the film is, even if the title wasn't on the poster, we'd still know the film just by looking at the logo and the colours of the logo. The font of the title is very plain, it is all in capital letters and in bold, this shows that the film is serious, if the font were more 'curly' and fancy, it wouldn't make it seem like such a serious film, as the font would give it more of a childish/comical effect.
The poster for 'Batman Begins' is quite different to the poster for 'Superman Returns' this poster looks a lot more dark and dull. Batman is stood in front of the Sun, which could suggest that he has a dark side to him, since he is stopping the light from shining through. The font on this poster is the same as the font on the Superman Returns poster, it is very bold and simple, this is so it doesn't draw attention away from the poster itself. The names of the actors are at the top of the poster, but the font isn't too big, this is because if the text took up a lot of room on the poster, it would draw the audiences attention away from the poster and what it is advertising.
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